About Us

Selling Room™ – India’s Mega Stock Liquidation & Discount Expo for D2C Brands

Selling Room™ is India’s first organised offline stock liquidation ecosystem designed to help D2C brands unlock cash flow from excess, slow-moving, seasonal, and unsold inventory.

Founded by Santhi Kathiravan, an IIM Bengaluru alumnus with over 15+ years of experience and 650+ large-scale exhibitions executed across South India, Selling Room™ was born from a critical industry insight:

brands fail not due to poor products, but due to blocked capital and unsold stock.

Selling Room™ bridges this gap by creating a curated, high-footfall, discount-led retail environment that enables fast liquidation while protecting brand value.

About the Founder SANTHI KATHIRAVAN

Alumnus of IIM Bangalore
15+ years of experience in organising large-scale
B2C exhibitions
Founder of Trendz Exhibitions, a leading fashion & lifestyle exhibition brand
650+ exhibitions executed across South India
300+ exhibitions in Hyderabad alone, cultivating a premium buyer base of 1.5 lakh+ shoppers
Strong vendor and buyer networks across fashion, jewellery, accessories & lifestyle categories
Deep expertise in planning and executing high-performing events across formats — 1 to 4 day event formats
Known for precision planning, strong footfall generation, and consistent exhibitor ROI
Strong industry network and operational excellence

The story How Selling Room was Born

After 15 years of exhibitions and 650+ events, Santhi noticed one recurring issue: unsold inventory destroying brand survival.

Despite strong products and good sales, most exhibitors struggled with:

Slow-moving stock that kept travelling from one event to another
Outdated designs stuck in warehouses
Blocked capital with no cash flow
Inability to buy fresh stock
Rising warehouse and logistics costs
No reliable platform to clear old inventory
No credit support post-COVID
Increasing debt and eventual attrition from the market

Santhi realised that brands were not failing because of poor products — they were failing due to the lack of a reliable liquidation ecosystem.
This insight became the foundation for Selling Room — a curated, high-footfall offline event exclusively designed to help D2C brands.

JOIN THE EVENT Why Selling Room

What we do

We transform unsold inventory into opportunity.
We curate brands that deserve attention.
We create a premium retail environment where customers explore, touch, try, and buy — with confidence.

What makes Selling Room a Game Changer for D2C brands

100% discount-focused shopping
Mandatory 30%–70% discount across brands
Premium venue + high-intent footfall
Buyers actively seeking deals
Quality verification = strong customer trust
No bargaining, no negotiations
Zero commission — brands keep full revenue
Zero returns /cancellations
Fast clearance of slow-moving inventory
Quarterly events = consistent liquidation cycle
Priority access to online marketplace
Expand visibility in new metro markets
Reliable, brand-safe, value-driven liquidation

Where is the BIGGEST GAP

Indians donʼt buy cheap — Indians buy smart

Selling Room is built on this principle: trusted discounts without diluting brand value.

None of these platforms actually help sellers improve their cash flow from stuck inventory.

D2C Brands Using Clearance as a Growth Engine – Bewakoof, Zudio, Max Fashion, Pantaloons, H&M, Lifestyle, Reliance Trends — all drive massive movement through structured clearance cycles.